I had the chance to play with an iPhone last week when the creative director of the NY office came over to visit Store Street. It truly is a thing of beauty as I think others of us have already noted. But what is really exciting me is that sites and experiences are already being developed specifically for the iPhone – for instance the new Netvibes interface and upcoming Facebook customised site. This is because the iPhone is unique in it’s interface to the web, it finally makes the web usable on a phone. So all you need to do if to get really great content to an iPhone is create a fairly straightforward website.

This is exciting because where iPhone leads the other mobile phone manufacturers will follow, the market has been proven. And creating phones that effectively browse the web, rather than having to download games and applications, means no morre “65 versions of the same game for 65 different network and phone model combinations”. This could take us one giant step further towards true convergence.