links for 2008-03-25

• Media Creativity » Blog Archive » This Dry Fog Brought To You By…
  This is so great. I can imagine this making a real hit at brand experience events. Or imagine walking around a corner into/towards this on the street.
  (tags: technology creativity virtual reality brand advertising experience)

Tastier than Easter eggs

Hear Russell Davies talking about the future of digital and the state of marketing, and our short term obsession with screens.

Food for thought, much more filling than Easter eggs.

Pleased

I admit to being pleased. New Media Age published an opinion piece by me in last week’s edition. I have been published before actually in Museums Weekly and on the Channel 4 website but it’s still nice when someone thinks something you have written is interesting enough to publish it nationally.

Anyway – here’s the article. 

Happy Easter!

links for 2008-03-13

• people stick with tv
  Nothing that exciting here – but what is interesting is how the rise in digital viewing is affecting the impact of traditional channels for contacting audience. No more mass markets – fragmentation rules. What this report says if you read it carefully…
  (tags: tv, digital, media metrics, understanding)
• Lego Indiana Jones hilarity in action
  I loved Lego Star Wars. I doubt this will be any different. The only question.. do I see the film before I play the game? Or vice versa?
  (tags: gaming, games, game, lego)

links for 2008-03-08

• Net wag endorses Playmobil Security Check Point | The Register
  If you give people 2.0ness then you can expect them to play with it…
  (tags: play 2.0 review games playmobil publisher, usability humour)
• The Implicit Association Test
  I urge you to read this and to take the test. No you are not a bigot, but you will find out that you, as we all do, make implicit associations that you might not like. How does this affect our communications? And should it?
  (tags: applications assessment ethics psychology revelation tools translation trust truth understanding sociology philosophy personal)
• Google preparing to buy Digg?
  (tags: digg web google microsoft business media valuation 2.0 open tools socialmedia socialnetworks social_network social)

Creatives for Good

I was supposed to go to a Planning for Good pro-celeb event last Thursday which I was really looking forward to. Unfortunately a pitch development got in the way – it’s an exciting pitch so that;s kind of ok – but it would have been good to be part of it.

What I liked about this event – in addidtion to the fact that some interesting people would be involved eg Ian Tait, Amelia Torode, Mark Earls, Vicky Moffat, and of course that we would have been “doing some good” – was that there was an enthusiasm for ensuring that digital planning and was represented. What is truly important is that we think properly about 360 planning, not viewing digital as banners, central page ads and matching luggage. Digital platforms have to be considered more carefully than that to deliver content that can really benefit users as much as it benefits clients to get the message out on them.

Also we appear to have hte makings of Creatives for Good – someone to make real the ideas that are being devised in the Planning for Good sessions. Kind of important and I’m sure it will be greeted with enthusiasm!