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What with christmas coming up and all that I thought it was appropriate to post up this slideshare presentation from Pat Kane about the ways that the toy industry could respond better to the play needs of kids and society.
Archive for October, 2008
28
Oct
08
links for 2008-10-28
27
Oct
08
links for 2008-10-27
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A nice visual hit of our future…well, for the next 5 years at least.
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Brilliant remix about music rights and tv clearances. Says it all really.
24
Oct
08
More music thought…
Dave Hall thought you would be interested in the following events from musictank, and so do I, so here they are….
Think Tank 2 – We Have The Technology, What’s The Solution?
Tues 4th Nov
How can technology enable licensed services to develop some of the functionality of existing unlicensed sites? How reliably can we sample and identify internet traffic for managing tracking and payments? Is this only possible within a walled-garden system, or is the technology available to monitor all traffic for accounting purposes? How might this sit with the notoriously privacy minded torrent communities? What are the benefits and pitfalls of using deep packet inspection and can this work for encrypted content? Is copyright filtering on a network level desirable or possible?
Are there more creative, compelling or enduring models out there? What can we learn from some of the more advanced licensed P2P platforms such as Korea’s Soribada? What about licensing the end user or the access point, a la Noank, rather than the delivery platform? Might this enable music fans to continue to with their consumption habits and trusted filters in a way that better utilises the internet’s potential?
How does the blue-sky models square with the needs of ISPs and device manufacturers? What kind of ISP might be interested in developing content services anyway? And would they look to do so themselves or rather to provide a platform for third parties?
And how many kids are right now in their bedrooms cooking up new ideas that will do to P2P what Napster did to the traditional business? Can we develop more futureproofed solutions or are we forever doomed to play catch up?
Think Tank 3 – Coalition of the Billing Tues 18th Nov
What’s the best way to license these new services?
Labels are now ready to license as widely and flexibly as possible yet understandably wish to control the value they place over their rights, especially when ISP music services may one day provide their major income stream for recorded music.
Might collective licensing through a mandated body enable the widest range of music to be legally available, from finished studio recordings to live bootlegs, radio sessions and mash-ups? Or is that incompatible with the business needs of rightsholders, leaving such content doomed to continue to exist unlicensed?
How will future licensing vary between streams, on-demand streams and downloads when technology is increasingly causing the three to converge?
How can we streamline and simplify the process for licensees, is it desirable or possible to create one-stop joint ‘master and composition’ licenses to make everything easier?
Will labels increasingly extend vertically into the businesses they are licensing, such as MySpace, and how will monies track back to artists?
Think Tank 4 – Squaring The Circle
Tues 2nd Dec
The final think tank will look to pull together the conclusions from the series.
How can the different stakeholders better understand each others’ needs in order to develop the most effective and compelling new services? Is further consumer research necessary? What can be modeled and test-marketed? How might UK platforms be affected by developments in other territories? And how could the film, TV and software industries plug into these new models?
In scoping areas for further development, MusicTank will facilitate consultation, analysis and research required to better inform the conversations that will deliver real innovations and help square the circle.
24
Oct
08
links for 2008-10-24
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It's all about understanding exactly who your audience is…and driving their actions to monetise them appropriately. Marketing 101.
17
Oct
08
links for 2008-10-17
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From personal to mass and back again – from bombardment to proper engagement. Interesting and inspiring reading for brand activation and planning professionals
13
Oct
08
XDRTB and findme
When I receive something from two totally different sources I start to take interest. I have now received information from two diametrically opposed sources about XDRTB (Extreme Drug Resistant TB) and so I think it’s worth posting about it. XDRTB is a strain of TB that as its name implies is resistant to the usually applied drugs. With the right care and management it can be overcome, but as usual it is the poorest countries which are largely the worst affected and the poorest in those countries who won’t get that care and management that will make the difference between living and dying.
My first information about it was from TED and Deep Church on the same day last week outlining the problem and the campaign with proposed actions, and then just today wherenext started to follow me on Twitter which led me here to What is the Question? clearly and awareness raising game about the disease. (It will be interesting to see who is behind it beyond TED and moblog, I have my own theories!)
Here’s the basics:-
“We invite you to come and explore with us. This game will take you on an adventure through London, on a hunt to find 43 objects that will give you the elements you will need to be able to ask the question.”
Each clue leads you to a map reference in the Square Mile. I’ve found the first one but to play you actually have to head on down there and find an object.
I am not sure how this links into XDRTB but I am sure we will find out.
Now I just have to fit this into my social schedule alongside annasphone etc….
11
Oct
08
links for 2008-10-11
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Part of Ford's campaign for Fiesta which takes user generated content from social media situations (good) and will then bizzarely use televisions to display that content (?!) in the ongoing Fiesta campaign. Because televisions are obviously the media of now….Otherwise a really good idea.
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From Peter Kim a list of brands using social media (fairly indiscriminate) but good to talk about with your clients if they are feeling nervous about committing to social-type activities
07
Oct
08
anna’s phone
At last – it looks like Nokia might be back on their Nokiagame type form of yesteryear.
They appear to be launching a game/story event called Anna’s phone. I don’t know if you saw the advert last night, but there is already a whole load of attendant media around it. Go to http://annasphone.com and you can see the first ad.
Or check this one out below – one of the other characters, Jade, features in this one. Needless to say all characters have facebook pages and I am sure that more obscure sites will pop up around the place once the key phone (anna’s phone) is “unlocked” in 6 days.
I certainly hope it is a game event and not simply a functionality campaign. It’s been developed by W+K so I imagine it will be professional and intriguing. It stands to reason that they bring back this kind of campaign now as convergence grows ever closer and all the tools that would have extended the Nokia Games naturally (ie social networking tools) are well embedded and well understood by the target market.
Right – am now off to the V&A for a client meeting. From the forefront of beautiful technology to the home of beautiful design. Appropriate.
01
Oct
08
links for 2008-10-01
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Since we are all so glum about recession perhaps we can cheer ourselves up with a bit of charity eh?…
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A well-thought out rationale, if perhaps a little too optimistic. Unfortunately when times are hard people tend to fall back on what they think works, even if it doesn't.
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Since we are all obsessed by the downturn and what it might mean here are some infographics that could make things clearer
