ColaLife – Get Gordon to answer our question

Colalife is a project that is attempting to get basic rehydration salts and medical supplies to remote communities in the developing world through the simple mechanism of a pod in the crates of Coca Cola that somehow get delivered everywhere in the world!

We are now 5th in a list of questions for Gordon Brown on the Yoosk site. If you haven’t voted please
do:

http://www.yoosk.com/celebrity/55/Gordon_Brown.aspx

A video of Gordon Brown answering this question on the ColaLife website would be a boost to the campaign and something Coca-Cola will notice!

Check out the website for more information on Cola Life and to join the campaign.
http://www.colalife.org

links for 2009-03-05

• trendwatching.com's January 2009 Trend Briefing
  Just an interesting overview of what Trend Watching thinks will fire us up and interest us this year.
  (tags: marketing technology design branding interesting articles trends inspiration mobile 2009 map)
• V&A Baroque Exhibition site
  This is a little something we're working on. Small and uncomplicated but pretty. And will include mobile content and UGC in phase 2.
  (tags: v&a baroque microsite exhibition museums)

Social media good vs social media bad

Skittles homepage becomes Twitter Feed

Pointless in a bad way.  No one talks about Skittles on Twitter spontaneously, there is no reminiscence value to be had in the product (see Cadbury’s Wispa), there is no driving purpose to the conversations that might drive action (eg bring them back, take them away) it was just an attempt to get on the bandwagon.

Comparethemeerkat’s Alexandr_Orlov on Twitter

Pointless in the best kind of way. Creation of a character, supporting a campaign, allowing the customer to choose to engage in the brand if they want to but also a presence that’s just fun. This isn’t about bandwagoning this is about using social media sensitively and appropriately.