31
Jan
12

Gamification of dieting? Points mean prizes, not.


The whole world seems to be obsessed with gamification these days. Is there nothing advertisers/marketing gurus can’t apply the principle to? Apparently not. I heard an ad on the radio yesterday on my way to work which informed me that the chirpy, happy lady on the Weight Watchers programme was now not joining Weight Watchers or “doing” Weight Watchers but are “playing” Weight Watchers”.

I get it. Let’s make this challenging and fun instead of challenging and difficult. Let’s use the ideas that already exist – points and treats – to create a game like feeling. But
I’ll be gobsmacked if this approach makes any difference to either numbers signing up or numbers succeeding in the programme. Why? Because it’s just a reskin so there is no new news to inspire joining, the play element is just a word change. There are no new apps, content and information.

About these ads

0 Responses to “Gamification of dieting? Points mean prizes, not.”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


January 2012
M T W T F S S
« Nov   Feb »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Twitter Feed

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 609 other followers

Get my feed

Posts Feed

Add to Technorati Favorites

Who’s linking?

Flickr of noteworthy things

Beer and hymns. At greenbelt 09 jerusale

Janine with exciting survey tool from yo

DSC00032

More Photos

Follow

Get every new post delivered to your Inbox.

Join 609 other followers

%d bloggers like this: