What a great idea – create a netflix for books. Indian app Juggernaut is exploring delivering books to people including social recommendation, allowing writers to talk to their readers and specifically designed for smartphones. interestingly, the approach is focused on short form and serialised works and there is an editorial focus on popular and commercially successful… Read More the Indian netflix of books
Very proud that Ford’s redesigned experience at the New York International Autoshow won the award for the Best New York International Auto Show Experiential Program. A team from across Imagination in Detroit and London worked really hard to drive this vision through and bring it to life ,with great client support. It’s lovely when your hard… Read More Best experiential programme
On the third day at SXSW I thought I might note a few things that I have observed in the talks and the environments at the conference. Environments Makey-makey spaces There are makers here and there are makey-style spaces. Brands are using natural textures and combining them with classic digital materials to create lounges or stands that… Read More Notes from austin
Imagination has been at three major events in NA and EMEA in the last month, the Detroit and Toronto auto shows, and Mobile World Congress. What struck me about the experience environments in all three places was the explosion of VR across brand experience. Not surprising at MWC, particularly with the Galaxy Gear 360 launch and… Read More VR experiences
Here is a bit of Christmas loveliness from the Lab at Imagination. I had not part in this myself, I just think it’s really sweet. Enjoy!
So back i January I posted some thoughts on tech trends for 2015. People do that all the time and then their thoughts are buried under the weight of time and broken new year’s resolutions. Who knows if those predictions were right? So I thought it would be interesting to see if I was right.… Read More Tech and Experience update
It’s January so trends are like totally over. However, way back in December they weren’t over and we posted a number of great examples of things we think will impact on the experience world in 2015 on the Imagination Labs blog. Here are our punts: Wearables Clunky watches that look like they came out of… Read More Tech and Experience 2015
Interested in how Red Bull do their thing? Want to know that it’s not just you suffering the pain of getting something innovative through? Watch this video and get some interesting anecdotes and valuable advice from some key proponents of experience and storydoing.
I am very excited because we have co:collective CEO Ty Montague author of True Story coming to speak at an event we are hosting at Imagination. There will also be, along with 3M, Bacardi and other experts all discussing the art of storydoing. We’ll be finding out how companies can go from being story tellers… Read More Story Doing not Story Telling @Imaginationlabs
Here is something I found and have lifted directly from a report by Odgers Berndtson. They are executive recruitment consultants, so you’d think they might have a point. “Enabling women to work on the same terms as men is not just about fairness: There is a robust business case for promoting women to senior management.… Read More Women in management