Some members of the interactive team at Imagination and I have put 4 proposals to SXSW for panels/workshops run for next year. We are really interested in the intersection between brands and memory, in the way that digital brands manifest themselves in physical space and in the evolving role of experience in our culture. Plus we… Read More SXSW Panelpicker – Please vote!
I’m still thinking about Brexit. I’ve been thinking about the role of social media and how social networks contributed or didn’t contribute to the outcome of the vote. For anyone else facing a big vote in, say, the next 4 months, who is worried about the potential result, I would say this: there are 2 things… Read More Changing Minds on Important Issues
The Imagination Insight team have a regular cadence of releasing reports, but to deliver those reports we need to do some research! We are well into a set of research into Generation X, those people between the ages of 37 and 51 who are often considered by marketers as Parents or Singles, Working Women, but… Read More Generation X – Help us with research
The Detroit Imagination team has won two Telly Awards for films we created for Ford’s giant LED (130ft x 15ft). The Escape Urban Adventures film for which the team won the Silver is below (the Silver is the highest award in the Tellys – go figure) They also won a Bronze award for a film about the Ford… Read More Winner Telly Awards 2016
Another in the series of books I think are useful for planners to read that appear to have nothing to do with planning/strategy. This book is, as the title suggests, about the Romans who never appear in the works of the great writers – prostitutes, slaves, merchants, people like you and me. Culture is consumed… Read More Non-planning books for planners 4 – Invisible Romans
What a great idea – create a netflix for books. Indian app Juggernaut is exploring delivering books to people including social recommendation, allowing writers to talk to their readers and specifically designed for smartphones. interestingly, the approach is focused on short form and serialised works and there is an editorial focus on popular and commercially successful… Read More the Indian netflix of books
Very proud that Ford’s redesigned experience at the New York International Autoshow won the award for the Best New York International Auto Show Experiential Program. A team from across Imagination in Detroit and London worked really hard to drive this vision through and bring it to life ,with great client support. It’s lovely when your hard… Read More Best experiential programme
On the third day at SXSW I thought I might note a few things that I have observed in the talks and the environments at the conference. Environments Makey-makey spaces There are makers here and there are makey-style spaces. Brands are using natural textures and combining them with classic digital materials to create lounges or stands that… Read More Notes from austin
Imagination has been at three major events in NA and EMEA in the last month, the Detroit and Toronto auto shows, and Mobile World Congress. What struck me about the experience environments in all three places was the explosion of VR across brand experience. Not surprising at MWC, particularly with the Galaxy Gear 360 launch and… Read More VR experiences
Here is a bit of Christmas loveliness from the Lab at Imagination. I had not part in this myself, I just think it’s really sweet. Enjoy!