104.9 The Breakfast Show with Alex Zane


XFM Breakfast Show logoThat title’s not a shameless piece of free marketing for a rather good breakfast show (well, it is but not in the way you think) that’s the name of one former inhabitant of Croydon who has changed his name by deed poll to “104.9(first name) The Breakfast Show (middle name) with Alex Zane(surname)” in an attempt to win £10,000 in their XFM’s Free Marketeers campaign going on at the moment. Brilliant for XFM – it made a very funny segment of the show, it will inevitably get them press exposure they wouldn’t have got otherwise and an expensive marketing team didn’t have to sit around working out what they could achieve with the ten grand. After all, what does ten grand buy you nowadays in exposure? Precious little.

Top marks for the XFM marketing team, I think they just earned their Christmas bonus. Not so sure about 104.9 though…

Anyway, I am doing my small part to help him get more publicity for the show because I think that changing your name for the benefit of a brand – even one you love – is a step further than I would take!

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