Information R/evolution


Mike Wesch who created “The Machine is using us” the best explanation of web 2.0 out there has come up with another beautiful and clear video to explain information and data management in the context of the web. It’s essential to bear in mind content creation in the context of web information structures – no categories, no shelves a freedom of structure. Everything is connected. So trying to construct narratives that don’t reach out beyond their delivery platform is like giving all your hard work and brilliant design a death sentence.

We have to create brand narratives that reach every part of the information structure, because we can’t control the user’s media experience any longer.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s