Mike Wesch who created “The Machine is using us” the best explanation of web 2.0 out there has come up with another beautiful and clear video to explain information and data management in the context of the web. It’s essential to bear in mind content creation in the context of web information structures – no categories, no shelves a freedom of structure. Everything is connected. So trying to construct narratives that don’t reach out beyond their delivery platform is like giving all your hard work and brilliant design a death sentence.
We have to create brand narratives that reach every part of the information structure, because we can’t control the user’s media experience any longer.