Recession + digital advertising = problem for commercial tv

tvs.jpg(That’s a long title, sorry about that.)
Would a recession be the nail in the coffin for tv advertising? In a recession we know that it’s better to keep spending on advertising to avoid being forgotten about, but if you had to choose between a medium that offered defined views, number of viewers, demographics, time spent on media, personal connection, geographic location (down to town level) etc and one that only offered estimated viewers and demographics which would you choose?

Of course, if you know that you want to reach people getting married and you are advertising on the wedding channel you are probably still onto a winner with tv, but it’s definitely worth thinking about.


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