NMK article


My latest article has just been published on NMK talking about how as digital professionals we need to genuinely consider cross-platform and not isolate oursleves in a digital ghetto. If we do one of two things will happen – we will miss out on delivering projects for clients who increasingly see no boundaries between physical and digital experiences and we will therefore miss out on doing some really interesting stuff.

You can read more at http://www.nmk.co.uk/article/2008/9/12/media-landscape-vs-media-ghetto.

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