This time it’s BA. They’ve created a social network for NY and London – metrotwin.com – so that people flying transatlantic can get and make recommendations. Kudos to BA for having the bravery to invest in something like this – but I guess they have a lot of transatlantic business customers.
I wonder if all this is the fruit of pitches and proposals last year in the height of social networking frenzy when they were the latest thing. How well will they succeed in an environment where they are a bit old hat?
I’ll definitely be following their progress.