Skittles homepage becomes Twitter Feed
Pointless in a bad way. No one talks about Skittles on Twitter spontaneously, there is no reminiscence value to be had in the product (see Cadbury’s Wispa), there is no driving purpose to the conversations that might drive action (eg bring them back, take them away) it was just an attempt to get on the bandwagon.
Comparethemeerkat’s Alexandr_Orlov on Twitter
Pointless in the best kind of way. Creation of a character, supporting a campaign, allowing the customer to choose to engage in the brand if they want to but also a presence that’s just fun. This isn’t about bandwagoning this is about using social media sensitively and appropriately.