Well in a way I suppose it is, you're killing yourself but that's your choice and now we don't have to see your ugly butts everywhere. Did that come out wrong?
Richard Pentin working with others at the IAB Social Media Council has come up with what we have all endorsed as a new way to structure measurement for social media campaigns. It's not exhaustive, but it provides necessary guidelines for ensuring you measure the right stuff at the right time. Go Richard!