where do good ideas come from?

Steven Johnson talks about how innovation happens at TED. It’s not the lone genius – or in the case of advertising the genius planner or genius creative team – that comes up with stuff spontaneously. It’s more like a coffee shop environment or Hogarth painting. Works for me – particularly as I am about spend 9 months in coffee shops as far as I can work out!

Great closing line too – Chance favours the connected mind.


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