where do good ideas come from?


Steven Johnson talks about how innovation happens at TED. It’s not the lone genius – or in the case of advertising the genius planner or genius creative team – that comes up with stuff spontaneously. It’s more like a coffee shop environment or Hogarth painting. Works for me – particularly as I am about spend 9 months in coffee shops as far as I can work out!

Great closing line too – Chance favours the connected mind.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s