Matterbox 2


Very pleased to have come back from holiday to my Matterbox. It’s got the eggathon game inside, part of the cadbury spots and stripes campaign for the olympics. All i have to do is play the game and invent some new rules to make it more fun.

I think cadbury’s apporach to activating their sponsorship is creative and inspired. Good to see a brand really cutting through the olympic noise in an innovative and appropriate way.

Now to choose a side…

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