I have been mulling over what I might usefully write at the turning of the year. I feel the need to mark the completely arbitrary distinction between 31st December and 1st January in some way. And the easiest thing would be to prepare some predictions for you to display my foresight and unbelievable genius. And my talent for sarcasm.
The fascination with making predictions about what the coming year will deliver online/in social/on mobile is a bit like the prediction frenzy that goes on in women’s magazines. Not so, you say. We base our predictions on understanding of the market, new developments we know about and our own razor sharp insight, you say. Hmmm. Who remembers the predictions around the Year of the Mobile? 2002, 2003, 2004, 2005…
And what about the various woolly predictions from last year? Here is one I read about Google+, and I kid you not,
“Someone will do something interesting with Google+”
Well strictly speaking there’s no way you could fail on that one. The writer didn’t say they were related to Mystic Meg…
Anyway – rather than attempt predictions of my own I thought I’d point you at some interesting ones on a variety of topics. If nothing else maybe you’ll get a laugh. Happy New Year!
What 2012 holds for social media on thenextweb
5 predictions for the Chinese mobile market in 2012 on Forbes
Online video predictions for 2012 from ReelSEO plus some good tips and info on searching and marketing on YouTube
*&%@#! and Other Ads Trends for 2012 from The Wall Street Journal
9 Facebook predictions for 2012 that don’t suck from NorthSocial
And finally, almost as accurate and certainly more amusing