Here are my favourite unrelated or inappropriate brand responses to the new royal baby:-
“It’s a Prince! Celebrate with our 24hr half price sale!” – Truprint
“Congratulations Kate & Wills! Boots Parenting Club is perfect for the little prince, with 10 points for every £1 so you can get everything he needs!” – Boots Facebook update (really? Not even a bit tongue in cheek.)
Hilariously inappropriate. Does anyone have any better ones?