Sochi Social

We are well into the Winter Olympics now in Sochi and I have been poking about trying to find out what social activity looks like.

I think it would be no surprise that social activity is lagging behind London, Russia is another country in more ways than one, and the levels of global excitement are inevitably less than for the Olympics, simply because the sports in the Winter Olympics require conditions that are difficult to find in much of the world.

Brands seem to be taking a safe line – sponsors are getting involved heavily, but challengers are more reticent, possibly due to the controversies surrounding Russian statements about the LGBT community.

Regardless, here is a nice and succinct infographic you might enjoy.



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