Best experiential programme


Very proud that Ford’s redesigned experience at the New York International Autoshow won the award for the Best New York International Auto Show Experiential Program.

A team from across Imagination in Detroit and London worked really hard to drive this vision through and bring it to life ,with great client support. It’s lovely when your hard work is recognized.

Here’s a quote,

The company’s live “social square” as well as other changes the automaker made to its display stand pushed it over the edge, says Scotty Reiss, co-founder, SheBuysCars.comand president of the International Motor Press Association.

“The entire stand has been completely redesigned for this year’s shows and integrates the lifestyle experience into the models,” Reiss notes. “So, for instance, you don’t just see a crossover, but rather a lifestyle you can identify with. There is merchandise that consumers can buy, a social media station, a button-making stand and in the truck area on the lower level they have a BraunAbility Explorer that lets customers see and experience how they can still have the style, capability and fun they want in an SUV.”

What’s particularly different is our approach to social which focuses on connecting with people who might ordinarily avoid autoshows altogether. Check it out…

 

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