the Indian netflix of books

juggernaut-2What a great idea – create a netflix for books. Indian app Juggernaut is exploring delivering books to people including social recommendation, allowing writers to talk to their readers and specifically designed for smartphones.


interestingly, the approach is focused on short form and serialised works and there is an editorial focus on popular and commercially successful in India, such as romance, sex, crime, self-help and fantasy, non-fiction, and books for young adults and teens.

According to Mashable India has the second-largest and one of the fastest-growing smartphone markets in the world with 220 million smartphone users. This, combined with a clear focus on the user’s needs both from a content and a usability perspective makes me think Juggernaut is going to live up to its name.



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