The Imagination Insight team have a regular cadence of releasing reports, but to deliver those reports we need to do some research!
We are well into a set of research into Generation X, those people between the ages of 37 and 51 who are often considered by marketers as Parents or Singles, Working Women, but not often considered as a generation. What does that mean? It means that fundamental drivers of Generation X’s thoughts and opinions are lost in the scramble to get their money. It also means that products and services that might be genuinely useful to Gen X are never even dreamed up – because the focus is on their functions more than their identities.
This doesn’t happen for Millennials, Gen Z or Boomers by the way. Marketers are all over them and their motivations. If you are a Gen X (like me) you are probably shrugging your shoulders or laughing cynically. It’s always been like this for us, right?
So I would like to invite you to share some of your opinions and experiences. It might be fun for you and would be incredibly useful to us in creating new experiences that really work for Generation X.
Visit Survey on Survey Monkey – click here