Winner, Winner, Chicken Dinner


So proud to be have been part of the team that has won a clean sweep this year in the Telly Awards. We entered 4 and won 4 for our work on the Ford press conference and films we made for Edge, Mustang and Ranger in the non-broadcast.

We also won bronze in the Non-Broadcast Charitable Category for United Way South East Michigan.

I’m particularly pleased with this because they are a great client and a powerful force for good in this area. The strategy was taken directly from a short survey we ran amongst our contacts across the region asking simply “What do you think about when we say United Way?”. Our answers were pretty evenly split between the macro and the micro, but there was no connection between the two. So we focused on the insight that humans love to feel connected – to each other and particularly to the charities they support. The brief was focused a quote from Helen Keller and an image of a mosaic:-

Alone we can do so little; together we can do so much.

This was the resulting creative ‘On our Way’ generating  65,000 views on Facebook and 171 shares.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.