More good news from Imagination Detroit, we are up for two awards at the Event Tech awards:-
Best use of Social Media – For Bullitt
Best use of AV – For Ranger film
And it’s good news for me too. I will be attending the conference with one of my colleagues, hopefully to collect the award,but more importantly to explore new developments in story-telling and marketing technologies that will enhance our events for visitors.
There are always great speakers at Event Marketer conferences so I’m looking forward to learning.
We’ve been using AI for measurement for the last year at Imagination and got some extremely useful insights into behavior at our experiences. And it’s comforting to think of AI as a rationale tool for delivering facts you can’t argue with that back up our subjective opinions.
But there is another side to AI that creative agencies should be interested in: the potential for AI to massively disrupt the creative and strategic outputs that we work on every day.
It’s attractive to tell ourselves that AI isn’t going to replace the creative process, that there is some secret sauce only humans can bring to an artistic output which can’t be replicated by machines. And my hunch is that eventually this will be the case – the imperfections and flaws in our output and the cognitive leaps we make will ensure that human outputs continue to be valued, will actually become a luxury. But the very thing that will make human designed and built objects luxurious is that they will be rare. In other words, the majority of the creative output we consume will be generated by AIs.
Bleak? Maybe, but we aren’t there yet.
Read my paper to find out more about how we can use AI positively in brand communications and experiences today, and why we need to prepare for AI’s growing impact on our tomorrow.
"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair" - Charles Dickens
I'm the founder of the Tuttle Club and fascinated by organisation. I enjoy making social art and building communities, if you'd like some help from me feel free to e-mail me: Lloyd dot Davis at Gmail dot Com or call +44 (0)79191 82825