Hot off the press! What do Imagination’s global strategy team see as they look into their experiential crystal ball for 2019?
4 key trends:
- The Real Real – a desire for more analog moments
- Elevating the pop-up – the pop-up grows up
- AI gets personal – personally relatable content and experience via AI
- Experience as a business model – brands realize that consumers will pay as experiences get better and more exclusive
Merry Christmas to you and a Happy New Year. Imag_POV_Trends-2019