Gen Z


Everyone is suddenly interested in Gen Z. It figures. They are just starting to have real disposable income and moving into the workplace. out from their parents’ wings.

We’ve been studying them for a while now and a key part of our research is to find out what they think by talking to them.

We put together a video that reveals key themes in their sense of identity, relationship with brands and technology – and comes straight from the horses’ mouths…

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