About

katie_pMy name is Katie Streten and I am Global Head of Strategy on the  Ford account at brand experience agency, Imagination, USA and Head of Consumer Insight . The opinions expressed on this blog are mine and may not aways reflect the views of Imagination.

At Imagination I’m a strategist with particular responsibility for Ford. I am responsible for developing insight, constructing narratives for/with audiences. And making them happen in a physical/digital environment – online and/or offline.

I have 17 years experience of constructing and managing experiences and communities online and I am still excited by digital content in all its forms. I’ve worked for companies such as Thomson International, The Science Museum in London and most recently at Channel 4.  I have a particular interest in gaming and play.

In the past I have worked on clients like Samsung, BT, The Royal Opera House , Body Shop, Ford Garage Restaurants, Royal College of Music and JLR.

I also write about spirituality, Christianity and women and in the past I have written about social media on the IAB’s Social Media blog as  a member of the Social Media Council.

Occasionally people ask me and pay me to review other websites. I’ll always drop a note into the post if this is the case.

Other stuff:-

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5 thoughts on “About”

  1. Hello Katie,

    We haven’t met before so forgive us for a quick introduction. We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.

    How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative ideas that can add value to businesses and brands. So we’re providing every one of Brand Z’s Top 100 brands with just such a creative idea. In return, all we’re asking for is 1/10,000,000 (that’s one ten-millionth) of the value of those brands as a fee. Not for us. 100% of that fee will be going to the continued relief efforts in Haiti.

    So why should you care? Well, we’d like to ask a little favour. You see, the more people who know about this project, the more pressure will build on the brands to pay their ‘invoices’ and the more money will be sent to Haiti. So we’d really appreciate it if you could put the word out on your blog and send people along to http://www.robinofshoreditch.com. Hopefully that way news of the project will spread so that the brands in question see that it’s in their best interests to pay up.

    We do hope you can help.

    Thanks
    Robin of Shoreditch

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