My name is Katie Streten and I am Head of Experiential Strategy at VMLYRCommerce, MENA. The opinions expressed on this blog are mine and may not aways reflect the views of VMLYRCommerce.
I am responsible for developing insights that drive effective experiential and brand strategy, constructing narratives for/with audiences. And working with the team to make them happen in a physical/digital environment – online and/or offline.
I was previously Global Head of Strategy on the Ford account at brand experience agency, Imagination, USA and Head of Consumer Insight .
I have 17 years experience of constructing and managing experiences and communities online and I am still excited by digital content in all its forms. I’ve worked for companies such as Thomson International, The Science Museum in London and Channel 4. I have a particular interest in gaming and play.
I also write about spirituality, Christianity and women.
You can check out my portfolio here.
Occasionally people ask me and pay me to review other websites. I’ll always drop a note into the post if this is the case.
- Speaking out – Reasons not to like public speaking – Video and slideshare
- UGC and Crowdsourcing – Things to think about at IAB Social Media Party ’10 – Slideshare
- Mobile Interactives – Right place, right content, right medium at adtechn 09 – Slideshare
- Linking minority communities through the web, 2006
- Democratize and distribute. Achieving a many to many content model, 2005
- Honoured guests. Towards a visitor centred web experience, 2000
- If you build it they will come…won’t they? Marketing a web presence 1999