Category Archives: Society

Zombies ate my face – Snickers in Seoul


A great installation that brings to life Snickers’ brand message ‘You are not you when you’re hungry’.

Use of memes, strategy actually informing creative, fun. Great example of simple, one-touch visual content.

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Find a problem, solve it, happy customers


I like this campaign because it shows how creative you can be when you find and solve a very simple problem.  I am not convinced of the longevity of it because the balloons are going to pop, I am the veteran of too many kids’ parties and because it clearly uses helium which we are running out of  – but you can’t deny that this idea is v good.

By Cheil for S-Oil

Things, films and going live in social – Part 2 Killa Kela


As you know, t’s been all go for social media at work recently. Not least because in around 2 weeks flat we filmed edited and launched a film with the sounds of Killa Kela,the beatboxer, and the Focus ST.

Why a beatboxer with an ST?  Well, cars lend themselves so well to videos of “hooning” beauty shots and the engine revving. But this car has a special “sound symposer” that has been developed from Mustang technology so you can see why we’d want to make a feature out of that. And then of course there is the target audience magic that has to be applied which makes Killa Kela’s vocal stylings a perfect match to demonstrate precision and power.

Enough of the strategy stuff already. It’s a great film! Hope you enjoy it. And of course, if you do please don’t feel backward about coming forward to share it!

Things, films and going live in social – Part 1


It’s been all go for social media at work recently. What with social media week last week and the Paris autoshow starting immediately after that finished I could be described as pooped. In a nice way…

So I thought I would give a little run down in chronological order backwards of the stuff we’ve been up to starting with FordLIVE.

Yes, Zoe and the team are back and they are reporting from the Ford stand at the Paris autoshow. It’s important to us that the stand experience reaches further than the stand itself. Socialising Ford’s content in this way allows people who might never otherwise attend and enjoy a stand to get a flavour of the experience. Hope you enjoy the latest installment!

Apparently every social media manager should be under 25


I just read this article “Why every social media manager should be under 25“. It’s well written but I’d have to disagree with it on a number of points.

1) the writer asserts that because people of her generation have grown up with social they instinctively understand it’s honest, upfront and energetic nature.

 “We were around long enough to see how life worked without it but had it thrown upon us at an age where the ways to make the best/correct use of it came most naturally to us. “

Arguably this applies to anyone over the age 25 too.

2) Understanding the inherently sociable nature of social media platforms doesn’t fit you for running a business social programme. Understanding the needs and demands and pitfalls of business communications combined with that understanding of social media platforms fits you for running a business social programme. That’s why businesses are asking for people with 5-10 years of direct experience.

3) We all know stories of young social media “experts” who have caused embarrassment on a business level because they weren’t savvy enough to know when to argue and when to stop, what to say and how to say it and what not to play around with. The case of Tom Watson MP’s intern is just one recent example. An internt too unprofessional to know what kind of mistakes can easily be made and what not to play around with. See here http://www.tntmagazine.com/news/uk/mp-tom-watsons-intern-in-twit-rape-twitter-outrage

The term Manager implies a level of responsibility that requires experience. It’s true that there are some precocious, intelligent under 25s out there who would make good social media managers but this is the world of business. And business feels safer with someone experienced. It’s always been that way. I spent a year trying to get a job after graduating from Oxford because I hadn’t got enough experience, while people who had been on more business focused, experiential degrees sailed past me into graduate traineeships and interesting jobs. They had experience, I didn’t, end of discussion.

If you are an aspiring social media manager under 25 the best bet is to volunteer, to build that experience and to approach younger more daring companies or charities that are more open minded and prepared to invest time. But don’t assume at 25 that anyone older than that only uses it for business, doens’t understand it and can’t possibly be as instinctively engaged as you are. It’s about a mindset and the willingness to learn and experience and 15 years out from 25 I can tell you that doesn’t change.

Baby busters


Just responding to a zeitgeist thing really in this post – it’s not about brand or marketing or social media or tech or feminism (my usual hobby horses)  but more about a societal attitude bubbling under. To whit – that our parents’ generation are a bunch of selfish, greedy, ineffective, ignorant and irresponsible citizens who are about to suck us dry of money as we increasingly have to support them into their infirm old age while they take cruises and lord it up in mansions.

Here’s a post that outlines the argument http://rubypseudochatchat.blogspot.com/2010/07/dear-mrs-bennett-actually.html. It’s even been put into book form by Neil Boorman and Francis Beckett.

It’s certainly true that the generation above us has had it good and has done some pretty selfish things with regards to for instance free university education, school meals, national debt etc. But other arguments for blame that have been laid at their door are just plain ignorant. To blame them, for instance, for the mess the environment is in when a) they were ignorant for a large majority of their life that they were even doing anything and b) we are all still running around charging our computers, flying overseas twice a year and getting plums flown in from Chile is to be playing a blinkered blame game. To blame them for being rich is just futile, they were born into a perfect storm. And it’s not like we in the West aren’t rich anyway. Can I borrow your my iPhone?

Boorman starts his Explainer with the following text

GRADUATES JOIN THE DOLE QUEUE AS THEIR PARENTS RETIRE ON COSY NEST EGGS.

FIRST TIME BUYERS STRUGGLE TO PAY MORTGAGES ON SHOE-BOXES AS THE OLDER GENERATION KICK BACK IN COUNTRY PILES.”

Hmmm, anyone here aged 38 – 33? Did you walk straight out of university into a job? Or did you like me have to spend a year on the dole making application after application along with all your mates? Did you hop skip and jump into your first house?  Or did you have to save up and wonder whether you would ever have enough for a 25% deposit.

By Boorman’s reckoning my problems on graduation shouldn’t be blamed on the boomers but on the generation above them – which makes the boomers not one of a kind ogres of ignorance but potentially part of a pattern.

And you would have to be simpleton to believe that it’s the boomers alone who have caused the environmental crisis – we’re still causing it now, it’s global, “boomers” in this country are not the same as that generation is in China for instance.

The Boomer generation broke through many of the social barriers and restrictions that we take for granted – how’s your sex life by the way? Take the pill much? Female – want a management job? Are you one of two or three children? Do you appreciate that by focusing on having less offspring that generation were able to spoil you more?

The new criticism ignores the positive in favour of the negative – tempting to do since the Boomers are undoubtedly guilty of lionisng their own iconoclasm. But it’s small-minded and dangerous. The blame game is easy, it absolves us of all responsibility and it explains why things are the way they are in nice easy-to-understand terms which is particularly tempting for the generation coming up behind who have seen nothing but bounty and joy emanating from the systems that the boomers put in place and believed it would go on forever. Until now.

Maybe the boomers are only reaping what they sowed – they really believe that money makes the world go round even if you have to borrow it. And having absorbed that at the breast we are now seeing the other side of the coin – money doesn’t come for free, someone has to pay. No wonder the vitriol – money is our everything and we are having to give it away.

But money doesn’t make the world go round, it just oils some wheels. If we succumb to blaming and victimising them then we’re as bad as they are. We need to find new ways to nurture a positive society that’s more balanced. That’s our chance to change the UK, we shouldn’t let it die in a bath of acid.