Category Archives: trends

Non-Obvious Trends 2019/20


It’s that time again, when I lose my friends…I’ve got the bends from pressure.

Not really – although Christmas can indeed cause the bends from pressure. But James quotes aside, it’s the time of year when Non-Obvious Trends from Rohit Bhargava comes out and this year I am again privelleged to be reading a pre-release copy. However, this time there’s a difference. This year Rohit is releasing Non-Obvious Mega Trends.

Mega trends are close to my heart. We produce a yearly mega trend review drawn from mulitple sources and our own research which lets us track the broader societal movements and attitudes that influence us more subtly than, say, brands hitting TikTok hard or Vine (what? exactly, Vine is no more, the mega trend that produced it is still around).

I’ll be reading and reviewing and will obviously share thoughts and conclusions with you. But I’m sure that it will be as insightful and valuable as always and a useful addition to any strategists’ arsenal.

Non-Obvious Teaser Image