Category Archives: Uncategorized

XDRTB and findme

When I receive something from two totally different sources I start to take interest. I have now received information from two diametrically opposed sources about XDRTB (Extreme Drug Resistant TB) and so I think it’s worth posting about it. XDRTB is a strain of TB that as its name implies is resistant to the usually applied drugs. With the right care and management it can be overcome, but as usual it is the poorest countries which are largely the worst affected and the poorest in those countries who won’t get that care and management that will make the difference between living and dying.

My first information about it was from TED and Deep Church on the same day last week outlining the problem and the campaign with proposed actions, and then just today wherenext started to follow me on Twitter which led me here to What is the Question? clearly and awareness raising game about the disease. (It will be interesting to see who is behind it beyond TED and moblog, I have my own theories!)

Here’s the basics:-

“We invite you to come and explore with us. This game will take you on an adventure through London, on a hunt to find 43 objects that will give you the elements you will need to be able to ask the question.”

Each clue leads you to a map reference in the Square Mile. I’ve found the first one but to play you actually have to head on down there and find an object.

I am not sure how this links into XDRTB but I am sure we will find out.

Now I just have to fit this into my social schedule alongside annasphone etc….


I wasn’t sure quite why everyone seemed to be ranting about the new update but now I know. Neither of my blogs are updating with my delicious links and of course the widget doesn’t really explain why the links I am looking at are interesting. Yawn.

So I have posted them into a widget on the right hand nav for the time being and I guess I will have to draw your attention to them through the blog old-stylee.

If you want to know why I have posted the various links then check out my feed  – or join my network on delicious and hopefully all this will get sorted out soon.

I have a long tail

I quite like it when I become an example of something that every has been banging on about – it gives me faith that opinion can be justified (particularly when there is so much irrelevant spouting off going on – and yes I do include myself in that!). I like evidence and particularly I like to find evidence for theories when I am not looking for it.

I was lying on my bed, student-style, on Friday evening listening to Teenage Fanclub, Songs from Northern Britain and feeling very 1997 when I had a sudden desire to hear Star Sign (very 1992). So I got up and went to and low, when I searched there it was. builds its business model on two things

1) MP3s, not proprietary formats a la itunes and
2) long-tail content

Both of these things make it brilliant and I also find it brilliant that I have just demonstrated to myself the power of long-tail as a business offer.

Right – off to download some Throwing Muses.

Creatives for Good

I was supposed to go to a Planning for Good pro-celeb event last Thursday which I was really looking forward to. Unfortunately a pitch development got in the way – it’s an exciting pitch so that;s kind of ok – but it would have been good to be part of it.

What I liked about this event – in addidtion to the fact that some interesting people would be involved eg Ian Tait, Amelia Torode, Mark Earls, Vicky Moffat, and of course that we would have been “doing some good” – was that there was an enthusiasm for ensuring that digital planning and was represented. What is truly important is that we think properly about 360 planning, not viewing digital as banners, central page ads and matching luggage. Digital platforms have to be considered more carefully than that to deliver content that can really benefit users as much as it benefits clients to get the message out on them.

Also we appear to have hte makings of Creatives for Good – someone to make real the ideas that are being devised in the Planning for Good sessions. Kind of important and I’m sure it will be greeted with enthusiasm!

104.9 The Breakfast Show with Alex Zane

XFM Breakfast Show logoThat title’s not a shameless piece of free marketing for a rather good breakfast show (well, it is but not in the way you think) that’s the name of one former inhabitant of Croydon who has changed his name by deed poll to “104.9(first name) The Breakfast Show (middle name) with Alex Zane(surname)” in an attempt to win £10,000 in their XFM’s Free Marketeers campaign going on at the moment. Brilliant for XFM – it made a very funny segment of the show, it will inevitably get them press exposure they wouldn’t have got otherwise and an expensive marketing team didn’t have to sit around working out what they could achieve with the ten grand. After all, what does ten grand buy you nowadays in exposure? Precious little.

Top marks for the XFM marketing team, I think they just earned their Christmas bonus. Not so sure about 104.9 though…

Anyway, I am doing my small part to help him get more publicity for the show because I think that changing your name for the benefit of a brand – even one you love – is a step further than I would take!