Get happy with convergence


I love it when content in one media gets so linked into another that you can’t really “do” one without the other. My favourite example of this is Benrik

http://www.benrik.co.uk/content/

It’s a community built around various publications for example This Diary Will Change Your Life – a diary with activities and things to think of posted throughout the year. The book points to the site and the site points to the book and both would be the poorer without the other.

Finding genuinely transmedia projects that don’t just support each other but are completely integrated is rare, but when they work, like this they form a virtuous circle – marketing each other, building brand loyalty, extending life cycles and also extending the creative potential of the brand, for instance Benrik is now releasing a new book which is based on forums within the site where people of different ages discuss what they think they ought to be doing based on that age. eg by the age of 35 I should have already written my great novel….off now to have a coffee and think about that.

things I've noted in the world around.