- Experts like Disney are increasingly using digital to create memories, while we of course are doing it every time we post on Instagram or share on Facebook. The intersection of physical and digital for brands is a space where you can explore memories and create new loyalties, lasting relationships that build favorable opinion. We think that’s interesting and we are constantly building experiences like this for our clients. So we created a talk called
Branding MemoriesA panel discussion w/ Darell Bryja of Ford and Brittany (our social influencer) about how Imagination creates memories with brands using digital to extend the experience – http://panelpicker.sxsw.com/vote/62017
In a world where you can grab and Uber who needs a car? In a world where you can hire a curated wardrobe who needs clothes? My colleague and I discuss. Actually myself and my colleague differ on where the sharing economy is going, (to the point of argument!) but we do both believe that experience is key to business evolution moving forward.Death of ownership and the Rise of Experience
There is a quiet conversation going on between the way digital brands think of themselves and the interests of the Millennial generation who value experience more highly than any other generation. In fact, some 76% of millennials, compared with 59% of boomers, said they would rather spend on experiences than on material things, according to new research from Eventbrite, a ticketing company. We are proposing to run a workshop that takes brands through our visioning process to explore what their experiential might look like and how it might manifest.
Digital to Physical
A workshop that will help start ups and digital brands to create a physical space that makes them stand out
We work out of Detroit, so we love it, so it’s us vs Everybody. But actually, more and more people are interested in Detroit and we know some interesting people so we thought, why not bring them together to explore what makes Detroit a great place for tech start-ups and established businesses
Detroit the Unlikely Hotbed for Tech Start ups
A panel discussion on why Detroit is an up and comer for tech start ups with partners like Gunner and Vectorform.
Finally, why not have a laugh at our videos if nothing else?
You sort of have to like First Direct, their very DNA is about change/adaptation and service, things that are central to good business and to great brands. I now like them even more because they have launched Little Black Book.
1/3 of all First Direct customers were recommended the service by other customers, so what better application of social networking then to create and exclusive recommendation app for “people like us” – Little Black Book.
I like it because it is born out of the brand, fits the brand and has a purpose – the key things for a social network to be succesful. I also like it because it is a bank thinking differently in times when thinking differently will undoubtedly take more courage.