All you need to follow your team – if you’re quite lazy like me…
I’d like to introduce you to Anki. It’s a physical/digital game and its controlled by AI. Why do I love this? It’s simple, elegant, addictively fun and I couldn’t work out how it works just by looking at it. We have been playing with this in the office. A lot.
The cars detect codes that are part of the track and that allows them to determine their position on the race track. It communicates that back to your phone and you play via an app. As you get better your experience gets better, you earn upgrades, and of course the software keeps updating so it’s a toy that gets better the longer you have it.
Yet another development in the world of connected devices which proves that it’s not all about fridges and garage doors.
A really interesting exploration on how integral story is to being human. From the stories we use to explore dangers whilst asleep to our endless need for conspiracy theories. Very readable with interesting anecdotes and some of the author’s own personal storied thrown in to illustrate.
We are well into the Winter Olympics now in Sochi and I have been poking about trying to find out what social activity looks like.
I think it would be no surprise that social activity is lagging behind London, Russia is another country in more ways than one, and the levels of global excitement are inevitably less than for the Olympics, simply because the sports in the Winter Olympics require conditions that are difficult to find in much of the world.
Brands seem to be taking a safe line – sponsors are getting involved heavily, but challengers are more reticent, possibly due to the controversies surrounding Russian statements about the LGBT community.
Regardless, here is a nice and succinct infographic you might enjoy.
A great installation that brings to life Snickers’ brand message ‘You are not you when you’re hungry’.
Use of memes, strategy actually informing creative, fun. Great example of simple, one-touch visual content.
When we talk about the internet of things it’s easy to get sucked into the usefulness or competitiveness of the idea. After all, monitoring your heart rate on a run or checking energy use from outside the home seem like attractively businesslike ideas. And everyone who wants investment wants to prove their business credentials.
But this project is both businesslike and beautiful. It is beautiful in its simplicity and in the way it combines IoT with elegant design. It’s a spirit library from Pernod-Ricard which combines: mixology tutorials online, beautifully crafted, delivered boxes containing different spirits that put together make a delightful post-modern library; and classic volume measurement and re-order mechanisms.
Watch the video and you’ll see what I mean. What’s not to like? (unless you are alcoholic, but that’s a whole different blog post)