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From the IAB US – a stick in the ground for measurement.
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Video of his talk at Reboot – Interesting approaches to what the future might look like. Scary, interesting.
11
Jul
09
links for 2009-07-11
09
Jul
09
Digital divas
I went to Reboot Britain this Monday, a conference that was investigating how digital activations can address some of the incredibly difficult issues – social and political – that are approaching us and that are already here. One refreshing aspect of the conference which reflects well on the public sector was the mix of really interesting speakers. It’s something I’ve noted before that there is often a lack of female speakers at high profile conferences. Though women have as much to say and as much experience in digital environments as men they are often not up on the podium, so having enjoyed a conference which I think offered a good balance and some excellent female speakers I can’t pass up referring to it! If nothing else to bring these brilliant women to the attention of other conference organisers. Perhaps the title of this post gives that away! (But I’m not going to stop there. I also want to list some other women I would like to hear speak at conferences and who I believe have interesting things to say/contribute. )
But before I do I really need to mention a couple of the excellent sessions not by women! The keynote was given by Jeremy Hunt, the shadow Secretary of State for Culture Media and Sport, who referenced the need in government in general to think more flexibly about the intersection between online and policy making and also talked about the digital divide, the fact that only 1/3 of our population are actually online. I also enjoyed hearing David Price from Debate Graph explaining how this tool works to enable people to understand and participate in discussions about policy. Finally, there was a great talk by Graeme Duncan from Caspian Learning about how video games, game play and virtual environments can provide amazing learning spaces for kids.
Enough already! What about the Digital Divas?
M T Rainey – started in adland, founded Horsesmouth. Articulate with interesting ideas about female and male self-expressions in digital environments
http://www.smarta.com/inspiration/interview-videos/interviews/MT-Rainey–Horsesmouth
Joanne Jacobs – social media consultant, ex-lecturer, iconoclast and straight-talker, not to mention coder.
http://joannejacobs.net/
Debra Szbeko – making a great case for and business from using media models to help people to understand and engage with difficult policy issues which affect them. http://thinkpublic.com/news/
And some others who weren’t at the conference but who I find interesting and think would speak very well about useful stuff:-
Janine Smith – Creative Director at Que Pasa, charming, mobile creative - http://www.linkedin.com/profile?viewProfile=&key=6921338&authToken=Sx4q&authType=name&trk=coprofile_in_network
Amelia Torode – blogger, thinker and inspirational planner, Head of Strategy and Innovation at VCCP
Sandrine Plasseraud – Social media native and enthusiast, established blogger http://sandrineplasseraud.com
30
Jun
09
links for 2009-06-30
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2nd LIfe exported into your life. Great quirky idea. And why shouldn't virtual world export more than money?
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Rather lovely pop-up ad for Ford US
24
Jun
09
links for 2009-06-24
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Beautiful microsite from the Royal Opera House promoting the first part of their forthcoming season. Video, images and text tell the story.
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Interesting app on Android from IBM that gives you help getting around Wimbledon
16
Jun
09
On Albums
I am currently (as in right now) listening to Head on the Door by The Cure. Every track is a gem and part of it is about the expectation of the next track, the familiarity and remembrance of listening to this album over and over and over again when I were a youth. And it made me wonder about what the listening experience is of anyone under 24 nowadays.
Things that occured to me are that I don’t have to listen to anything I don’t like anymore (and not just because I’m married and don’t gifts of mixtapes from callow youth any more!) I’m getting musically lazy in my listening, whereas in the past you couldn’t skip it. Spotify gives you whatever you like on a plate and Blip is about the longtail so sites like NME that highlight genuinely new music (in the form of singles) are more important than ever. This is necessarily going to result in a reduced market for tracks. Singles are once again going to become an incredibly important medium for musicians and there is definitely a recommendation market to be tapped.
Also I think about how have I anchored myself in a certain period of time through consecutive tracks on albums and how that might be being eroded or changed by digital listening experiences I have now. In what ways will I track my time in the future? And is this universal consideration – or do other people track their time through visual stimuli.
Any thoughts?
12
Jun
09
links for 2009-06-12
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Richard Laermer interviewed about his life and start ups. Amusing and interesting – a rare conjunction.
30
May
09
links for 2009-05-30
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Pretty visual representations of media and information development
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Couple of practical solutions for encouraging women in tech to talk about themselves. Having just been to Thinking Digital – a great conference but only 3 women on the stage over 3 days in a conference that was drawing from the US as well as the UK! – this is very much on my mind.
29
May
09
IAB Social Media debate
I’m part of the IAB Social Media Council and one of the things we are thinking about is coming up with some meaty and controversial debate ideas.
They have to be arguable from both sides and fire enthusiasm.
So far I have come up with
“Social Media is the worst way to reach your audience”
Got any suggestions?
13
May
09
links for 2009-05-13
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Push and pull work best together in online communications – seems like a no-brainer but surprising numbers of comms use only one or the other, not both.
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The interesting thing in this report is what adults are using social media for – 90% for keeping in touch with existing networks, but 40% to make new ones. Stop smirking!
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Content is king my friends, content is king!
