A really interesting exploration on how integral story is to being human. From the stories we use to explore dangers whilst asleep to our endless need for conspiracy theories. Very readable with interesting anecdotes and some of the author’s own personal storied thrown in to illustrate.
We are well into the Winter Olympics now in Sochi and I have been poking about trying to find out what social activity looks like.
I think it would be no surprise that social activity is lagging behind London, Russia is another country in more ways than one, and the levels of global excitement are inevitably less than for the Olympics, simply because the sports in the Winter Olympics require conditions that are difficult to find in much of the world.
Brands seem to be taking a safe line – sponsors are getting involved heavily, but challengers are more reticent, possibly due to the controversies surrounding Russian statements about the LGBT community.
Regardless, here is a nice and succinct infographic you might enjoy.
A great installation that brings to life Snickers’ brand message ‘You are not you when you’re hungry’.
Use of memes, strategy actually informing creative, fun. Great example of simple, one-touch visual content.
When we talk about the internet of things it’s easy to get sucked into the usefulness or competitiveness of the idea. After all, monitoring your heart rate on a run or checking energy use from outside the home seem like attractively businesslike ideas. And everyone who wants investment wants to prove their business credentials.
But this project is both businesslike and beautiful. It is beautiful in its simplicity and in the way it combines IoT with elegant design. It’s a spirit library from Pernod-Ricard which combines: mixology tutorials online, beautifully crafted, delivered boxes containing different spirits that put together make a delightful post-modern library; and classic volume measurement and re-order mechanisms.
Watch the video and you’ll see what I mean. What’s not to like? (unless you are alcoholic, but that’s a whole different blog post)
Here is a great Google talk about Focus from Daniel Goleman. About the importance it has in success and in performance. It builds on Daniel Goleman’s work on emotional intelligence but also talks about how mind-wandering and focus are both important drivers for success in business.
really interesting stuff. You will need 55 minutes but it’s worth it.
This is a fascinating book for anyone who needs to catch the attention of consumers, anyone who needs to engage people on a journey of discovery, anyone who likes watching or reading stories, anyone who dreams…pretty much anyone.
It looks at why it is that humans tell stories. We tell stories about ourselves to ourselves. We tell stories in our sleep. What are we doing?
Understanding this helps us understand what story frameworks, rising and falling actions and methods of delivery resonate with us and why. And understanding why we can write that killer novel, or enjoy the well-crafted advert or create a new experience or social media journey that people will actually enjoy and engage with deeply.
This is an absolutely fascinating book with a lot of great food for thought – without being didactic. User your brain.
This is a great example of how to use a societal meme to create social cut through. Plus it makes me laugh.